/* ==========================================================
   Gür Kağıtçılık — ana stil dosyası
   Renkler logodan alındı: siyah zemin + metalik altın
   ========================================================== */
:root{
  --ink:#0b0b0c;
  --ink-2:#141416;
  --ink-3:#1d1d20;
  --line:#2a2a2e;
  --cream:#f7f3ea;
  --cream-2:#efe8d8;
  --paper:#fffdf8;
  --text:#1b1a17;
  --muted:#6f6a5f;
  --on-dark:#f3efe6;
  --on-dark-muted:#a9a397;
  --gold:#e0b04a;
  --gold-hi:#f8de8c;
  --gold-lo:#9a6b16;
  --gold-grad:linear-gradient(135deg,#fbe7a1 0%,#e9b949 38%,#b9861f 70%,#f3d27a 100%);
  --wa:#25d366;
  --radius:18px;
  --radius-sm:12px;
  --max:1200px;
  --shadow:0 18px 50px -20px rgba(0,0,0,.45);
  --font-display:"Archivo",system-ui,sans-serif;
  --font-body:"Manrope",system-ui,sans-serif;
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--font-body);font-size:16px;line-height:1.6;color:var(--text);background:var(--paper);overflow-x:hidden}
img{max-width:100%;display:block;height:auto}
a{color:inherit;text-decoration:none}
h1,h2,h3,h4{font-family:var(--font-display);line-height:1.08;margin:0;letter-spacing:-.02em}
p{margin:0}
ul{margin:0;padding:0;list-style:none}
:focus-visible{outline:2px solid var(--gold);outline-offset:3px;border-radius:6px}

.container{width:100%;max-width:var(--max);margin:0 auto;padding:0 16px}
@media(min-width:768px){.container{padding:0 28px}}

.gold-text{background:var(--gold-grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-size:.78rem;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--gold-lo)}
.eyebrow::before{content:"";width:28px;height:2px;background:var(--gold-grad);border-radius:2px}
.dark .eyebrow{color:var(--gold)}

/* ---------- Butonlar ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:0 26px;border-radius:999px;font-weight:800;font-size:.98rem;transition:transform .2s ease,box-shadow .2s ease,background .2s;white-space:nowrap}
.btn:hover{transform:translateY(-2px)}
.btn-gold{background:var(--gold-grad);color:#1a1205;box-shadow:0 10px 30px -10px rgba(233,185,73,.7)}
.btn-gold:hover{box-shadow:0 16px 40px -12px rgba(233,185,73,.85)}
.btn-ghost{border:1.5px solid rgba(243,239,230,.28);color:var(--on-dark)}
.btn-ghost:hover{border-color:var(--gold);color:var(--gold-hi)}
.btn-dark{background:var(--ink);color:var(--on-dark)}
.btn-wa{background:var(--wa);color:#05290f}
.btn svg{width:20px;height:20px;flex:none}

/* ---------- Üst bilgi şeridi ---------- */
.topbar{background:#000;color:var(--on-dark-muted);font-size:.82rem;border-bottom:1px solid var(--line)}
.topbar .container{display:flex;justify-content:space-between;align-items:center;gap:16px;min-height:38px}
.topbar a:hover{color:var(--gold-hi)}
.topbar .tb-left{display:none}
@media(min-width:768px){.topbar .tb-left{display:flex;gap:22px}}
.topbar .tb-right{display:flex;gap:18px;margin-left:auto}

/* ---------- Header ---------- */
.header{position:sticky;top:0;z-index:50;background:rgba(11,11,12,.92);backdrop-filter:saturate(140%) blur(12px);-webkit-backdrop-filter:saturate(140%) blur(12px);border-bottom:1px solid var(--line)}
.header .container{display:flex;align-items:center;justify-content:space-between;min-height:74px;gap:20px}
.brand img{height:50px;width:auto}
@media(min-width:768px){.brand img{height:58px}}
.nav{display:none}
.nav a{color:var(--on-dark);font-weight:600;font-size:.95rem;padding:8px 2px;position:relative}
.nav a::after{content:"";position:absolute;left:0;right:0;bottom:0;height:2px;background:var(--gold-grad);transform:scaleX(0);transform-origin:left;transition:transform .25s}
.nav a:hover::after,.nav a[aria-current="page"]::after{transform:scaleX(1)}
.header-cta{display:none}
@media(min-width:980px){
  .nav{display:flex;gap:30px}
  .header-cta{display:inline-flex;min-height:46px;padding:0 20px;font-size:.9rem}
}
.menu-btn{width:46px;height:46px;border-radius:12px;border:1px solid var(--line);background:var(--ink-2);color:var(--on-dark);display:grid;place-items:center;cursor:pointer}
.menu-btn svg{width:24px;height:24px}
@media(min-width:980px){.menu-btn{display:none}}

.mobile-nav{display:none;background:var(--ink);border-bottom:1px solid var(--line)}
.mobile-nav.open{display:block}
.mobile-nav a{display:block;padding:15px 16px;color:var(--on-dark);font-weight:600;border-top:1px solid var(--line)}
.mobile-nav a:active{background:var(--ink-3)}
.mobile-nav .btn{margin:14px 16px 18px;display:flex}
@media(min-width:980px){.mobile-nav{display:none!important}}

/* ---------- Hero ---------- */
.hero{position:relative;background:var(--ink);color:var(--on-dark);overflow:hidden;isolation:isolate}
.hero::before{content:"";position:absolute;inset:-20% -10% auto auto;width:720px;height:720px;background:radial-gradient(circle,rgba(233,185,73,.22),transparent 62%);z-index:-1}
.hero::after{content:"";position:absolute;inset:0;background-image:radial-gradient(rgba(255,255,255,.035) 1px,transparent 1px);background-size:22px 22px;z-index:-1;mask-image:linear-gradient(to bottom,#000 40%,transparent)}
.hero .container{display:grid;gap:40px;padding-top:48px;padding-bottom:64px}
@media(min-width:980px){.hero .container{grid-template-columns:1.05fr .95fr;align-items:center;padding-top:80px;padding-bottom:96px}}
.hero h1{font-size:clamp(2.35rem,7.5vw,4.4rem);font-weight:900;margin:18px 0 20px}
.hero h1 em{font-style:normal}
.hero .lead{font-size:clamp(1.02rem,2.4vw,1.18rem);color:var(--on-dark-muted);max-width:540px}
.hero-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}
.hero-actions .btn{flex:1 1 220px}
@media(min-width:560px){.hero-actions .btn{flex:0 0 auto}}
.hero-badges{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:36px;max-width:540px}
.hero-badge{border:1px solid var(--line);background:rgba(255,255,255,.03);border-radius:var(--radius-sm);padding:12px 10px;text-align:center}
.hero-badge svg{width:24px;height:24px;color:var(--gold);margin:0 auto 6px}
.hero-badge span{display:block;font-size:.78rem;font-weight:700;line-height:1.3;color:var(--on-dark)}

.hero-visual{position:relative;max-width:560px;margin:0 auto;width:100%}
.hero-visual .main{border-radius:24px;overflow:hidden;box-shadow:0 40px 90px -30px rgba(0,0,0,.9),0 0 0 1px rgba(233,185,73,.35)}
.hero-visual .main img{aspect-ratio:1/1;object-fit:cover;width:100%}
.hero-visual .float{position:absolute;left:-14px;bottom:-22px;width:42%;border-radius:16px;overflow:hidden;border:3px solid var(--ink);box-shadow:var(--shadow);display:none}
.hero-visual .float img{aspect-ratio:1/1;object-fit:cover}
@media(min-width:560px){.hero-visual .float{display:block}}
.hero-visual .tag{position:absolute;right:10px;top:12px;background:var(--gold-grad);color:#1a1205;font-weight:800;font-size:.82rem;padding:10px 16px;border-radius:999px;box-shadow:var(--shadow)}
@media(max-width:559px){.hero-visual .tag{display:none}}
@media(min-width:980px){.hero-visual .tag{right:-18px}}

/* ---------- Kayan şerit ---------- */
.ticker{background:var(--gold-grad);color:#1a1205;overflow:hidden;white-space:nowrap;border-block:1px solid #b9861f}
.ticker-track{display:inline-flex;gap:0;animation:tick 38s linear infinite;padding:14px 0}
.ticker span{font-family:var(--font-display);font-weight:800;font-size:.95rem;text-transform:uppercase;letter-spacing:.06em;padding:0 22px;display:inline-flex;align-items:center;gap:22px}
.ticker span::after{content:"✦";font-size:.8rem;opacity:.7}
@keyframes tick{to{transform:translateX(-50%)}}
@media(prefers-reduced-motion:reduce){.ticker-track{animation:none}}

/* ---------- Bölümler ---------- */
.section{padding:72px 0}
@media(min-width:768px){.section{padding:100px 0}}
.section.dark{background:var(--ink);color:var(--on-dark)}
.section.cream{background:var(--cream)}
.section-head{display:flex;flex-direction:column;gap:14px;margin-bottom:40px}
@media(min-width:768px){.section-head.split{flex-direction:row;align-items:flex-end;justify-content:space-between}}
.section-head h2{font-size:clamp(1.9rem,5vw,3rem);font-weight:900;max-width:680px}
.section-head p{color:var(--muted);max-width:560px}
.dark .section-head p{color:var(--on-dark-muted)}
.link-arrow{font-weight:800;display:inline-flex;align-items:center;gap:8px;color:var(--gold-lo);white-space:nowrap}
.dark .link-arrow{color:var(--gold)}
.link-arrow:hover{gap:12px}

/* ---------- Ürün kartları ---------- */
.product-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}
@media(min-width:768px){.product-grid{grid-template-columns:repeat(3,1fr);gap:20px}}
@media(min-width:1080px){.product-grid{grid-template-columns:repeat(4,1fr)}}
.p-card{background:#fff;border-radius:var(--radius);overflow:hidden;border:1px solid var(--cream-2);display:flex;flex-direction:column;transition:transform .25s,box-shadow .25s}
.p-card:hover{transform:translateY(-4px);box-shadow:0 24px 50px -24px rgba(60,40,0,.35)}
.p-card .img{position:relative;overflow:hidden;background:var(--cream-2)}
.p-card img{aspect-ratio:4/3;object-fit:cover;width:100%;transition:transform .5s}
.p-card:hover img{transform:scale(1.05)}
.p-card .cat{position:absolute;left:10px;top:10px;background:rgba(11,11,12,.82);color:var(--gold-hi);font-size:.68rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;padding:5px 10px;border-radius:999px}
.p-card .body{padding:14px 14px 16px;display:flex;flex-direction:column;gap:6px;flex:1}
@media(min-width:768px){.p-card .body{padding:18px 20px 20px}}
.p-card h3{font-size:clamp(.98rem,2.4vw,1.12rem);font-weight:800}
.p-card p{font-size:.86rem;color:var(--muted);line-height:1.5}
.p-card .meta{margin-top:auto;padding-top:10px;font-size:.78rem;font-weight:700;color:var(--gold-lo);display:flex;justify-content:space-between;gap:8px}
.p-card .meta b{font-weight:800}
@media(max-width:480px){.p-card p{display:none}.p-card .meta span{display:none}}

/* ---------- Süreç ---------- */
.steps{display:grid;gap:14px;counter-reset:s}
@media(min-width:700px){.steps{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1080px){.steps{grid-template-columns:repeat(4,1fr);gap:20px}}
.step{position:relative;border:1px solid var(--line);background:linear-gradient(180deg,var(--ink-2),var(--ink));border-radius:var(--radius);padding:26px 24px 28px}
.step .num{font-family:var(--font-display);font-size:3rem;font-weight:900;line-height:1}
.step svg{position:absolute;right:22px;top:26px;width:30px;height:30px;color:var(--gold)}
.step h3{font-size:1.18rem;margin:18px 0 8px;color:var(--on-dark)}
.step p{color:var(--on-dark-muted);font-size:.93rem}

/* ---------- Sektörler ---------- */
.sector-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}
@media(min-width:768px){.sector-grid{grid-template-columns:repeat(4,1fr);gap:18px}}
.s-card{position:relative;border-radius:var(--radius);overflow:hidden;aspect-ratio:3/4;isolation:isolate;display:flex;align-items:flex-end;color:#fff}
.s-card img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2;transition:transform .6s}
.s-card::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 35%,rgba(0,0,0,.88));z-index:-1}
.s-card:hover img{transform:scale(1.07)}
.s-card .t{padding:16px}
.s-card h3{font-size:clamp(1.02rem,2.6vw,1.3rem);font-weight:800}
.s-card span{display:inline-block;margin-top:6px;font-size:.78rem;font-weight:700;color:var(--gold-hi)}
.s-card.wide{grid-column:span 2;aspect-ratio:auto;min-height:220px}
@media(min-width:768px){.s-card.wide{grid-column:span 2;aspect-ratio:auto}}

/* ---------- Neden Gür ---------- */
.why{display:grid;gap:40px}
@media(min-width:980px){.why{grid-template-columns:1fr 1fr;align-items:center;gap:64px}}
.why-img{position:relative}
.why-img img{border-radius:24px;box-shadow:var(--shadow);aspect-ratio:1/1;object-fit:cover;width:100%}
.why-img .stat{position:absolute;right:14px;bottom:14px;background:var(--ink);color:var(--on-dark);border-radius:16px;padding:16px 20px;box-shadow:var(--shadow);border:1px solid rgba(233,185,73,.4)}
.why-img .stat b{display:block;font-family:var(--font-display);font-size:1.9rem;line-height:1}
.why-img .stat small{font-size:.78rem;color:var(--on-dark-muted)}
.why-list{display:grid;gap:14px;margin-top:28px}
.why-item{display:flex;gap:16px;padding:18px;border-radius:var(--radius-sm);background:#fff;border:1px solid var(--cream-2)}
.why-item .ic{flex:none;width:46px;height:46px;border-radius:12px;background:var(--ink);display:grid;place-items:center}
.why-item .ic svg{width:22px;height:22px;color:var(--gold)}
.why-item h3{font-size:1.04rem;margin-bottom:4px}
.why-item p{font-size:.92rem;color:var(--muted)}

/* ---------- Özellik şeridi ---------- */
.specs{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
@media(min-width:768px){.specs{grid-template-columns:repeat(4,1fr)}}
.spec{background:var(--ink);padding:26px 20px;text-align:center}
.spec b{display:block;font-family:var(--font-display);font-size:clamp(1.6rem,4vw,2.3rem);font-weight:900;line-height:1.1}
.spec span{display:block;margin-top:6px;font-size:.84rem;color:var(--on-dark-muted)}

/* ---------- SSS ---------- */
.faq{display:grid;gap:12px;max-width:860px}
.faq details{background:#fff;border:1px solid var(--cream-2);border-radius:var(--radius-sm);padding:0 20px}
.faq summary{cursor:pointer;list-style:none;padding:20px 32px 20px 0;font-weight:800;font-size:1.02rem;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:0;top:50%;transform:translateY(-50%);font-size:1.5rem;font-weight:600;color:var(--gold-lo);transition:transform .2s}
.faq details[open] summary::after{transform:translateY(-50%) rotate(45deg)}
.faq details p{padding:0 0 20px;color:var(--muted)}

/* ---------- CTA ---------- */
.cta{position:relative;border-radius:28px;overflow:hidden;background:var(--ink);color:var(--on-dark);padding:44px 24px;isolation:isolate;text-align:center}
@media(min-width:768px){.cta{padding:72px 56px}}
.cta::before{content:"";position:absolute;inset:0;background:radial-gradient(circle at 15% 20%,rgba(233,185,73,.25),transparent 45%),radial-gradient(circle at 85% 90%,rgba(233,185,73,.18),transparent 40%);z-index:-1}
.cta h2{font-size:clamp(1.8rem,5vw,3rem);font-weight:900;max-width:760px;margin:14px auto 14px}
.cta p{color:var(--on-dark-muted);max-width:560px;margin:0 auto}
.cta .acts{display:flex;flex-wrap:wrap;justify-content:center;gap:12px;margin-top:28px}

/* ---------- Footer ---------- */
.footer{background:#000;color:var(--on-dark-muted);padding:64px 0 28px;font-size:.92rem}
.footer-grid{display:grid;gap:36px}
@media(min-width:768px){.footer-grid{grid-template-columns:1.4fr 1fr 1fr 1.2fr}}
.footer img{height:62px;width:auto;margin-bottom:16px}
.footer h4{font-family:var(--font-body);font-size:.82rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--gold);margin-bottom:16px}
.footer li{margin-bottom:10px}
.footer a:hover{color:var(--gold-hi)}
.footer .contact li{display:flex;gap:10px;align-items:flex-start}
.footer .contact svg{width:18px;height:18px;flex:none;margin-top:3px;color:var(--gold)}
.footer-bottom{margin-top:48px;padding-top:22px;border-top:1px solid var(--line);display:flex;flex-wrap:wrap;gap:12px;justify-content:space-between;font-size:.82rem}

/* ---------- Sabit WhatsApp ---------- */
.wa-float{position:fixed;right:16px;bottom:16px;z-index:60;width:60px;height:60px;border-radius:50%;background:var(--wa);display:grid;place-items:center;box-shadow:0 12px 30px -8px rgba(37,211,102,.7);transition:transform .2s}
.wa-float:hover{transform:scale(1.07)}
.wa-float svg{width:32px;height:32px;color:#fff}
.wa-float::before{content:"";position:absolute;inset:0;border-radius:50%;border:2px solid var(--wa);animation:pulse 2.4s infinite}
@keyframes pulse{0%{transform:scale(1);opacity:.8}100%{transform:scale(1.5);opacity:0}}
@media(prefers-reduced-motion:reduce){.wa-float::before{animation:none}}

/* ---------- Görünür olunca beliren öğeler ---------- */
.reveal{opacity:0;transform:translateY(18px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none}}

/* ==========================================================
   Ürün detay ve Ürünler listesi sayfaları
   ========================================================== */
.page-head{background:var(--ink);color:var(--on-dark);position:relative;overflow:hidden;isolation:isolate}
.page-head::before{content:"";position:absolute;right:-200px;top:-260px;width:620px;height:620px;background:radial-gradient(circle,rgba(233,185,73,.2),transparent 62%);z-index:-1}
.page-head .container{padding-top:36px;padding-bottom:44px}
.page-head h1{font-size:clamp(2rem,6vw,3.4rem);font-weight:900;margin-top:14px}
.page-head p{color:var(--on-dark-muted);max-width:620px;margin-top:14px}

.crumbs{display:flex;flex-wrap:wrap;gap:6px;font-size:.84rem;color:var(--on-dark-muted)}
.crumbs a:hover{color:var(--gold-hi)}
.crumbs span[aria-hidden]{opacity:.5}
.crumbs [aria-current]{color:var(--gold)}

.pd{background:var(--ink);color:var(--on-dark);padding:28px 0 64px}
@media(min-width:768px){.pd{padding:36px 0 88px}}
.pd-grid{display:grid;gap:32px;margin-top:22px}
@media(min-width:980px){.pd-grid{grid-template-columns:1fr 1fr;gap:56px;align-items:start}}
.pd-img{border-radius:24px;overflow:hidden;box-shadow:0 0 0 1px rgba(233,185,73,.35),0 40px 80px -30px rgba(0,0,0,.9);background:var(--ink-2)}
.pd-img img{width:100%;aspect-ratio:1/1;object-fit:cover}
.pd-info .cat-pill{display:inline-block;background:rgba(233,185,73,.12);border:1px solid rgba(233,185,73,.4);color:var(--gold-hi);font-size:.74rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;padding:6px 12px;border-radius:999px}
.pd-info h1{font-size:clamp(2rem,5.5vw,3.2rem);font-weight:900;margin:16px 0 14px}
.pd-info .lead{color:var(--on-dark-muted);font-size:1.05rem}
.pd-feats{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:24px}
.pd-feat{border:1px solid var(--line);background:rgba(255,255,255,.03);border-radius:var(--radius-sm);padding:12px 8px;text-align:center}
.pd-feat svg{width:22px;height:22px;color:var(--gold);margin:0 auto 6px}
.pd-feat span{display:block;font-size:.76rem;font-weight:700;line-height:1.3}
.spec-table{width:100%;border-collapse:collapse;margin-top:24px;font-size:.94rem}
.spec-table th,.spec-table td{text-align:left;padding:12px 0;border-bottom:1px solid var(--line);vertical-align:top}
.spec-table th{width:40%;color:var(--on-dark-muted);font-weight:600;padding-right:12px}
.spec-table td{font-weight:700;color:var(--on-dark)}
.pd-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
.pd-actions .btn{flex:1 1 220px}
.pd-note{margin-top:14px;font-size:.84rem;color:var(--on-dark-muted)}

.prose{max-width:760px}
.prose h2{font-size:clamp(1.6rem,4vw,2.3rem);font-weight:900;margin:14px 0 18px}
.prose p{color:var(--muted);margin-bottom:16px;font-size:1.02rem}
.two-col{display:grid;gap:40px}
@media(min-width:980px){.two-col{grid-template-columns:1.3fr 1fr;gap:64px}}
.chips{display:flex;flex-wrap:wrap;gap:10px;margin-top:8px}
.chip{background:#fff;border:1px solid var(--cream-2);border-radius:999px;padding:9px 16px;font-weight:700;font-size:.9rem}
.box{background:#fff;border:1px solid var(--cream-2);border-radius:var(--radius);padding:26px}
.box h3{font-size:1.2rem;margin-bottom:14px}
.box ul.ticks li{position:relative;padding-left:28px;margin-bottom:12px;color:var(--muted)}
.box ul.ticks li::before{content:"";position:absolute;left:0;top:6px;width:16px;height:16px;border-radius:50%;background:var(--gold-grad)}

.mini-steps{display:grid;gap:12px;margin-top:8px}
@media(min-width:700px){.mini-steps{grid-template-columns:repeat(4,1fr)}}
.mini-step{background:var(--ink);color:var(--on-dark);border-radius:var(--radius-sm);padding:18px}
.mini-step b{font-family:var(--font-display);font-size:1.6rem;display:block}
.mini-step span{font-size:.9rem;color:var(--on-dark-muted)}

.filter{display:flex;gap:8px;overflow-x:auto;padding-bottom:6px;margin-bottom:26px;scrollbar-width:none}
.filter::-webkit-scrollbar{display:none}
.filter button{flex:none;font:inherit;font-weight:700;font-size:.9rem;padding:10px 18px;border-radius:999px;border:1px solid var(--cream-2);background:#fff;color:var(--text);cursor:pointer}
.filter button[aria-pressed="true"]{background:var(--ink);color:var(--gold-hi);border-color:var(--ink)}
.p-card[hidden]{display:none}